Benefits of Improved Internal Communications for Companies Using Snap Comms Tools

Immediate cut-through for mission-critical messages

It’s difficult to make sure that your emergency announcement grabs attention when it’s in the inbox along with a dozen other messages marked urgent. Message cut-through is virtually guaranteed when using Snap Alert or Snap Ticker.

Your audience will get the message sooner and be able to respond that much more quickly, which in times of crisis or restructure means massive benefits in productivity and engagement.

With the significant challenges of information overload facing us all, good content is essential but often not enough to get your message through.
Consider how you currently achieve cut-through – are you satisfied with the results you’re getting?

Enhance readability and engagement

Improve your ability to capture attention! Snap Communication Tools enable you to create dynamic, visual messages (in static, flash or video formats) that engage staff significantly more than one more email in their inbox does. By sending your key messages through exclusive new channels - like a scrolling headline ticker with links or sequencing screensaver messages that appear multiple times – you’ll reach staff in ways that are compelling and un-“missable”. Staff will retain more of what they see in a Snap Tool format compared to an email subject line.

Used correctly, Snap Alerts are a persistent but respectful way to get mission critical info in front of your staff, ensuring they have the information and context needed to succeed at their job.
Photo: Vivo used Snap Alerts to remind managers of that day's mandatory briefing to prepare for the new product launch.

Reduced staff interruptions = higher productivity

Move away from numerous group emails to a channel like Snap Mag – a desktop-based electronic magazine which can combine all corporate updates, news and monthly newsletters into a visually compelling format to be read once a day, once a week, or once a month.

This reduces pressure on inboxes and more importantly, reduces the number of interruptions staff get during their workday, leaving them to better concentrate on their ‘day job’.

What’s more, each article in your Snap Mag publications can be set for different time periods. Content can be constantly cycling in and out, ensuring obsolete articles get removed and don’t create extra noise. Compared to online or email newsletters, the Snap Mag can provide higher click-through rates and better information retention.

Consolidate updates and info into a company-branded Snap Mag format, automate content management and formatting, then watch readership and click through rates soar.

Maximize the impact of important campaigns

Do you have a product launch, new ERP roll out, or social responsibility program to promote? It can be tough to drive behavior change or learning among staff using traditional communications tools, like email and the intranet.

The Snap Communication solution can accelerate employee uptake and understanding. Since all Snap Communication Tools allow you to specify ‘click-through’ links, they are perfect to use to drive traffic to additional information.

Measure the success of communications immediately

All Snap Comms have built-in reporting, giving you details of delivery, display, click-throughs, etc. You can quickly gauge the response to your message and adjust if necessary. Snap Comms reporting screenshot

Full Visibility and Control of Channels

With email, you never control what is arriving in staff’s inbox around the same time as your messages. Snap Comms are exclusive mediums, only available for business purposes to designated company administrators. Content cannot be accidentally overshadowed by other messages that were unforeseen.

You control the time and date of delivery for all Snap Comms. Send to one department or company wide.
Photo: Use SnapShots to reinforce values, introduce new initiatives, publicize policy changes, and have fun...

Communicate powerfully with new acquisitions, franchisees, or key partners

Use Snap Comms as a secure method of reaching stakeholders outside your private network. It can take months to integrate intranets or set up secure partner portals. Consider using Snap to establish secure, private communications with stakeholders regardless of their network access rights.

The Snap Client software authenticates each user and establishes a secure channel to the desktop of your audience. You could set up a Q&A knowledge repository, easily accessible to all franchises, and start to capture and share key information. You could provide affiliates with breaking news and ensure they find out from you, not the media

Snap Interactive allows you to establish secure Forums, Blogs, or Q&As in minutes and doesn’t need your IT department to maintain or run it.

Empower Communicators all across your business

Now you can enable the lead communicators in each department to manage and measure their own communications, while still maintaining consistency across the company: set them up with administrator rights for their own department, specific campaigns, or specific Snap Tools. This enables the Snap solution to scale to organizations with 100,000 employees or more, while still leaving you the ability to orchestrate and shape what’s being communicated.