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It’s difficult to make sure that your emergency announcement grabs attention when it’s in the inbox along with a dozen other messages marked urgent. Message cut through is virtually guaranteed when using Snap Alert or Snap Ticker.
Your audience will get the message sooner and be able to respond that much more quickly, which in times of crisis or restructure means massive benefits in productivity and engagement.
With the significant challenges of information overload facing us all, good content is essential but often not enough to get your message through.
Consider how you currently achieve cut-through – are you satisfied with the results you’re getting?
Improve your ability to capture attention! Snap Communication Tools enable you to create dynamic, visual messages (in static, flash or video formats) that engage staff significantly more than one more email in their inbox does. By sending your key messages through exclusive new channels - like a scrolling headline ticker with links or sequencing screensaver messages that appear multiple times – you’ll reach staff in ways that are compelling and un-“missable”. Staff will retain more of what they see in a Snap Tool format compared to an email subject line.
Used correctly, Snap Alerts are a persistent but respectful way to get mission critical info in front of your staff, ensuring they have the information and context needed to succeed at their job.
Photo: Vivo used Snap Alerts to remind managers of that day's mandatory briefing to prepare for the new product launch.
Move away from numerous group emails to a channel like Snap Mag – a desktop-based electronic magazine which can combine all corporate updates, news and monthly newsletters into a visually compelling format to be read once a day, once a week, or once a month. This reduces pressure on inboxes and more importantly, reduces the number of interruptions staff get during their workday, leaving them to better concentrate on their ‘day job’.
What’s more, each article in your Snap Mag publications can be set for different time periods. Content can be constantly cycling in and out, ensuring obsolete articles get removed and don’t create extra noise. Compared to online or email newsletters, the Snap Mag can provide higher click-through rates and better information retention.
Customize the Snap Mag format to match your company image, then watch readership and click through rates soar.
It can be tough to change behaviors and create new habits among staff – the Snap Communication solution can speed up employee uptake and keep your social media tools alive. Increase the use of RSS feeds by channeling them through Snap Ticker or drive participation in new forums, blogs, wikis, webinars, etc. Since all Snap Communication Tools allow you to specify ‘click-through’ links, they are perfect to use to drive traffic to your new Web 2.0 online content. Capture their attention and make it easy for them to contribute.
All Snap Comms have built-in reporting, giving you details of delivery, display, click-throughs, etc. You can quickly gauge the response to your message and adjust if necessary.
With email, you never control what is arriving in staff’s inbox around the same time as your messages. Snap Comms are exclusive mediums, only available for business purposes to designated company administrators. Content cannot be accidentally overshadowed by other messages that were unforeseen.
You control the time and date of delivery for all Snap Comms. Send to one department or company wide.
Photo: Vodaphone used Snap Shots to inform their employees of a new marketing campaign the day it went live.
Staff do not have to be always connected to receive communications. As soon as you’ve set up a message, it will be sent and stored on the user’s computer, ready to be displayed at the future date/time you’ve specified. Even if staff are offline at the scheduled moment, your message will still display.
Shift workers or staff returning from leave are also efficiently brought up to speed, as messages they’ve missed will be stored and delivered to them when they log in again at work.
Snap Comms are a great way to get employees back up to speed immediately on key developments during their absence.
Now you can enable the lead communicators in each department to manage and measure their own communications, while still maintaining consistency across the company: set them up with administrator rights for their own department, specific campaigns, or specific Snap Tools. This enables the Snap solution to scale to organizations with 100,000 employees or more, while still leaving you the ability to orchestrate and shape what’s being communicated.
desktop pop-up alerts ensure your message cuts through the clutter
screensavers that act as dynamic billboards to keep employees connected and reinforce messages
a scrolling ticker bar that captures attention and broadcasts critical updates fast
a customizable, auto-publishing electronic update or magazine with powerful targeting capability, which can reduce internal group emails down to zero
direct, on-screen interactive quizzes with automated scoring
direct, on-screen interactive surveys which significantly improve response rate
CUT THROUGH COMMUNICATIONS | SANTA BARBARA, CALIFORNIA USA
TEL 1-805-758-3392 | EMAIL info@cutthroughcommunications.com