Excerpt from our October 1st press release (representing SnapComms in the U.S.):

Goleta, CA and Auckland, New Zealand (PRWEB) October 1, 2009 — SnapComms (http://www.snapcomms.com) announced today that it recently signed a contract with Cox Communications, the third-largest cable television company in the United States, for the delivery of internal messaging and corporate screensaver software.

interactive corporate screensavers

Rella Stone, Senior Manager, Information Security at Cox Communications, answered a few questions regarding the project:

Q: What business issue does the internal communications software address?
A: We have flexible work options at Cox as well as a large mobile workforce. We were looking for a cost-effective way to reach everyone, both globally and for targeted messaging.

Q: What are you planning to use the communications tools for?
A: Our initial use will be for security awareness messaging.

Q: What you do think the benefits will be?
A: We want to see increased visibility of security awareness messaging for all employees, more visibility for urgent messages, and a much better ability to target messages to specific groups based upon business need.

Q: Why did you choose this particular communications software?
A: The main selling point for us was the flexibility of content administration and targeted messaging. We prefer to be a corporate office that partners and collaborates with our field locations.

Here’s the full press release:  http://www.prweb.com/releases/internal/communications/prweb2974084.htm

A global company based in the UK is using the SnapTicker to broadcast internal ‘tweets’ twice a day from the CEO, according to Chris Leonard, one of the founders of the SnapComms software company.  We met up in June at the IABC World Conference in San Francisco, and he told me the story:

The company took on the SnapComms software in order to recapture staff’s attention and refresh their internal communications.  The CEO began sending short ‘tweets’ out to all employees twice a day, as a way to engage them directly. But instead of using Twitter, he sent them through SnapTicker which fires a company-branded scrolling message onscreen for a couple of minutes. 

The first time he included a link to his internal blog in the ticker (unlike traditional TV crawls, this one lets him embed links), so many employees clicked through that I.T. had to quickly scramble to accomodate the sudden and significant increase in blog traffic! The outcome far surpassed their expectations.

For this company, the SnapTicker has proven to be a powerful way to initiate regular interaction between the CEO and staff, especially those outside of their head office.

Hearing stories like these is great, because content still is king. It’s how the SnapComms tools are used and what content you put in them that takes them beyond being just another cool gadget, right?

So how would you use the Snap Ticker in your corporation?  What content/link would be worthy of an onscreen ticker?  Submit your thoughts and we’ll publish the best ideas to Twitter and our website (giving you credit and a free link).