
Santa Barbara, July 1, 2008 – Today Snap Communications named Cut Through a key reseller in the United States for their successful corporate communications tools which help corporates reduce internal email overload and engage better with staff.
Born six years ago by an intranet manager frustrated with email as a way to notify staff about intranet changes, the Snap Communications technology helps companies bypass email for enterprise-wide notifications and updates.
A major benefit of these tools is their ability to reduce internal SPAM, according to Paula Cassin, Director of Cut Through Communications. “It’s ironic that companies today which have worked hard to reduce external SPAM still subject their staff to internal varieties. We see countless examples where each department or area sends out broadcast email messages separately, creating dozens of interruptions a day for employees. And employees will tell you that a lot of it is SPAM to them.”
The Snap messaging tools allow companies to easily consolidate news and updates into one daily or weekly electronic newsletter, which reduces the number of interruptions and is more efficient. For urgent or crisis communications which need to reach staff immediately, additional tools like pop-up alerts and scrolling news tickers ensure information gets through.
“We know our solution can benefit enterprises in the United States, and are delighted to have a dedicated presence and channel through Cut Through Communications,” said Chris Leonard, Director of Business Development and co-founder of Snap Communications..
Snap Communications is a New Zealand-bases software company that provides both in house and Software-as-a-Service solutions that improve and transform internal communications for medium and large enterprises.
Chris has a significant track record with innovative technology companies covering solutions such as Corporate Communications Security and Wireless Communications. He is now the Commercial Director of Snap Communications. Chris is thrilled to be involved in such an innovative company. “Information Overload and message cut through are such huge challenges for organisations, it’s great to be involved in delivering a solution”. Chris.leonard@snapcomms.com
Cut Through Communications, LLC, headquartered in Santa Barbara, California, is an official reseller and distributor of Snap Communications technology solutions. Cut Through provides sales, service and support to business, government and non-profit entities based primarily in the Western United States. They also support other North American Snap-accredited partners.
Paula Cassin, Managing Director of Cut Through, brings to the company a passion for creating business success through technology uptake and innovation in the fields of communication. Her 15 years in corporate technology included Sales and Marketing roles such as International Marketing Manager for an international systems integrator alliance, and Client Manager for a leading ICT company, assisting major corporate clients in maximizing their return on ICT infrastructure services. She spent several years working in France and most recently, New Zealand. Paula.cassin@cutthroughcommunications.com
Ms. Sarah Perry
Marketing & Communications Director
Snap Communications
Sarah.perry@snapcomms.com
Tel: +64 9 488 0099
desktop pop-up alerts ensure your message cuts through the clutter
screensavers that act as dynamic billboards to keep employees connected and reinforce messages
a scrolling ticker bar that captures attention and broadcasts critical updates fast
a customizable, auto-publishing electronic update or magazine with powerful targeting capability, which can reduce internal group emails down to zero
direct, on-screen interactive quizzes with automated scoring
direct, on-screen interactive surveys which significantly improve response rate
