Snap Mag enables company newsletter distribution via a unique e-magazine format that is pushed onto the desktop instead of being delivered by email. The Snap Mag tool makes producing an e-zine efficient and cost effective - any member of staff can click to submit business newsletter content into pre specified formats. The editor simply reviews and approves appropriate articles prior to publication.
“Lately, more people…just can’t keep up with email. They empty their inbox, announce e-mail bankruptcy and start over from scratch…”
Article by Kim Komando in Santa Barbara NewsPress
Oct. 15, 2007
After we set up your magazine template (customizing the look, feel and layout of the magazine(s) to your design), you’ll be able to create articles, review and approve, edit or decline articles submitted through other sources. You can set publish dates and time and also specify newsletter target audiences. A powerful advantage of Snap Mag is the ability to set distinct start and end dates for each article – articles that expire will disappear from the magazine while the rest of the content remains. It’s no problem to add last minute articles or include short term reminders.
Once you are happy with the magazine content, you decide how to broadcast the new issue: i.e. send them a ticker once a week which they click on to see the magazine, set the magazine to appear each time staff turn on their computer and log in, or both!
What other messages do your internal communications compete with each day in staff email inboxes? Do you count on staff members recognizing your emails as priority?
Research has shown that the average office worker is interrupted 11 times per hour with messages that have nothing to do with the task he or she is performing at that time.
Each interrupt has a cost, and it takes time for the worker to refocus back into their work. Snap Mag was designed specifically to address this issue.
Most emails and email newsletters, particularly those addressed to ‘all staff’ contain generic information that is often not relevant and does not have to be read ‘there and then’. Snap Mag allows anyone in the business to input generic information updates into a magazine format. Anyone in the business (including suppliers and partners if appropriate) can easily contribute articles to Snap Mag. The editor has an opportunity to review, amend and/or approve articles prior to publication.
Users can also mark articles as ‘read’ to ensure only new content appears the next time they view it.
Being able to quickly determine which employees have seen your message and/or clicked through gives you valuable information. The Snap Results Reporting enables you to easily benchmark response rates of your staff, provide campaign sponsors and executives solid data, and ultimately gauge the success of your messages.
“It is important to know how many people boarded the train and got off at the right stop…..not whether they liked the colour of the engine and found the ticket easy to read”
Bill Quirke
Snap Mag allows any member of the staff to submit business newsletter content into pre-specified formats.
Once reviewed and approved, simply set the start/end dates for the article and you're done!
Snap Mag can be customized to match any company branding.
CUT THROUGH COMMUNICATIONS | SANTA BARBARA, CALIFORNIA USA
TEL 1-805-758-3392 | EMAIL info@cutthroughcommunications.com