Snap Shots: Innovative Employee Communication Through Desktop Screensavers

Screensavers that act as dynamic billboards to keep employees connected and reinforce messages.

Reinforce your company’s values, share your latest product ads, announce the employee of the month, or countdown to a new product launch… the possibilities are endless.

SnapShots are a great way to have regular, repetitive contact without being intrusive or causing annoyance – you can reinforce messages and influence your audience at a time when staff are not actively using their computer and are therefore at their most receptive.

Snap Shots are different to regular screensavers in several ways:

They are displayed as a series of revolving screensavers - you can set up as many different messages/updates as you like to cycle through, rather than highlighting a single idea or project
Each message can be targeted to different user groups (i.e. an HR Executive would see the Snap Shots targeting HR, the Executive team, and his geographic location)
Your messages can take the form of anything from still images to Flash animations to a Video link, allowing you to leverage existing resources or keep it quick and simple.
You can easily set up Screen Shots with a click-through link to take users to further information
Countdown templates are included, allowing you to create energy internally for launches or major events.

When companies begin using SnapShots, something happens: your messages transform into objects of interest and discussion. Varied content appearing on users’ computers around the office gets noticed.

To send a Snap Shot

You input your message into a Snap Shot template or upload your flash or html file, depending on the message format you require. After formatting, previewing, and specifying your audience and delivery times, you can broadcast your screensaver across the company with a simple click.

Features:

Activate automatically when the computer is not in active use
Displayed as a series of revolving screen savers
Can communicate passively or solicit a user response
User can click through to more information
Option to allow staff the choice of one personalized screen saver
Upload image files, power point, flash animation or video
Set countdown clocks to specific events
Target screensavers to communicate with specified staff groups
Can be easily changed for an hour, a day ... forever

Benefits:

Doesn’t interrupt work flow
Helps build awareness without being intrusive or causing annoyance
Delivers the message at a time when the user is more receptive
Tempts the user to find out more
Can be a source of ‘light relief’ at an appropriate time
Excellent way to build brand awareness and alignment

SNAP SHOT EXAMPLES

Realtime Results Measurement & Reports

Being able to quickly determine which employees have seen your message and/or clicked through gives you valuable information. The Snap Results Reporting enables you to easily benchmark response rates of your staff, provide campaign sponsors and executives solid data, and ultimately gauge the success of your messages.

“It is important to know how many people boarded the train and got off at the right stop…..not whether they liked the colour of the engine and found the ticket easy to read”
- Bill Quirke

Here is a screen shot showing the kinds of delivery statistics you will be able to obtain for every message or communication you send:

snap comms reporting screenshot sample

Reporting features included with each Snap Comms tool:

Snap Shots turns screensavers into a powerful tool to reinforce messages, inform and influence staff.

Click here
to arrange a free trial
of Snap Comms

Vodaphone used Snap Shots to inform their employees of a new marketing campaign the day it went live.

“I was surprised how quickly and easily a screensaver could be set up and sent out”
- Penny St John, The Quit Group Communications Manager (www.quit.org.nz)

snap shot ihug zoo

Ihug used Snap Shots to inform employees of their sponsorship of the Aukland Zoo.

snap shot funrun Use Snap Shots to inform employees of community events or fundraisers.

snap shot ihug Ihug used Snap Shots to educate their employees about Snap Comms and how internal communications would be changing.